I focused heavily on the development and refinement of the Google Pixel artwork. I worked on many iterations for the logo and wallpaper, and provided art direction for the wallpaper and photo retouching. I also pored through hundreds of images to help select potential wallpapers, including this Google Earth satellite image. My selection became the wallpaper featured in all retail executions.
In addition to the Pixel, Google’s 2016 lineup included five other products. Based on the Pixel creative above, our agency partners designed launch artwork for the remainder of the hardware family.
With the guidance of our agency partners, I worked on expanding the artwork into a collection of templates, which were localized and distributed to retailers and partners around the world. Retailers have lots of customer touchpoints, including windows, fixtures, table cards, online banners, branded websites, and product detail pages. All these touchpoints need to appear consistent, relevant, and on brand--across all retailers. Our templates cover the breadth of the in-store and online retail experiences, allowing a kiosk in India to have the same branding as a telecom in Canada.
I contributed graphic design and production work throughout this process. Here are various examples of templates. You can see the visual consistency across touchpoints, products, and localizations.
My work in action around the world.