Doing denim right

Art direction, graphic design, branding

Everyone who has gone denim shopping knows the challenges of finding the perfect pair of jeans. Through a combination of user data and stylist know-how, Stitch Fix has been able to match thousands of clients with the perfect pair of jeans. This campaign focuses on fall-favorite denim, and Stitch Fix’s magical ability to get clients’ fit right.

I led a team of designers, writers, and z to execute around 90 assets across a variety of digital touchpoints, to communicate Stitch Fix’s styling expertise, depth of data, breadth, inventory, sizes, styles, brands, testimonials, depth of feedback, trends.

Design direction for ads, emails, social
Designers: Me, Micael, Katy

Styling:
Copy: Tessa Tapscott
Photo direction: Tara Creehan
Social video: Kate Ogata
Editor:

Mobile/desktop
Email
Facebook
Instagram
(Posts, stories, reels)
Tiktok
Pinterest

Facebook and Instagram ads

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

IG Stories

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

IG Reels and Tiktok

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Pinterest

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

email@email.com