Art direction, graphic design, branding
Stitch Fix conducted a survey and found that 40% of men polled felt that replacing their clothes was more difficult than ending a relationship. To help men overcome their wardrobe challenges, Stitch Fix teamed up with Keegan Michael Key in a hilarious spot about hanging on to your clothes for too long.
Created in collaboration with our agency partner Mekanism. I provided feedback on visuals, strategy, and brand guidelines throughout the process.
The spot was covered on Adweek, Gear Patrol, and more.
@keeganmichaelkey It’s not easy to say goodbye. Thanks to @Stitch Fix, it’s easier than ever to find new clothes I love. #StitchFixIt #StitchFixPartner ♬ #StitchFixIt Closet Remix feat. Keegan-Michael Key - Stitch Fix
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