Stitch Fix Style Forecast 2025

Campaign, PR, social

Each year, Stitch Fix publishes a Style Forecast — an annual trend report that draws on data from millions of clients, alongside insights from in-house stylists and trend experts, to look back at the year's biggest fashion influences and predict what's ahead. The 2025 edition identified cultural moments driving client behavior in 2024, and named Wisteria as the color of the year alongside five key trends for the year ahead.

My role was to design the report itself, as well as the campaign assets to support its launch across social and email. The report is designed like a fashion magazine — incorporating cutouts, collages, UGC, and stylist insights to translate data-heavy trend findings into a visual experience that feels editorial and engaging.

stitchfix Purple reign 💜 Our Color of the Year is Wisteria! Wear a little, or wear a lot—this range of flower-inspired purples has something for everyone

stitchfix  We’ll take the Corner Booth. It’s giving all the it-girl energy with a main course of confidence, thanks to these show-stopping styles


stitchfix  At the corner of slouchy and relaxed is Easy Street—effortlessly cool, oversized silhouettes will be on every block

stitchfix   Don’t call it a comeback—Ranch Revival takes all the best styles from the west. Consider it cowgirl-core’s older, more sophisticated sister 

stitchfix   Meet Modern Maverick: rugged yet refined and all about new classics for true originals. Sounds just like you, right?

stitchfix   The first rule of Flight Club: combine comfort with cool. Upgrade your athlesuire with this first-class take on travel-ready styles

Creative Director: Alisa Flaum
Head of Copy: Danielle Neff
Copywriter: Emily Saunier, Kathleen Jones
Visual Content Lead: Lynette Pone
Art Director: Michelle Fang
Designers: Kaela SooHoo
Project Management: Kara Sirianni