Elevate 2022

Campaign, social

Elevate is a Stitch Fix grant and mentorship program created in 2020 to promote a more diverse retail landscape and accelerate change within the fashion industry.  Each year, a new cohort of BIPOC fashion entrepreneurs receives funding, advisory support, and access to Stitch Fix's data science tools — giving emerging designers client insights around fit, style, and product market fit to help them build and refine their collections, available only at Stitch Fix.

My role was to create ads, emails, and social assets for the 2022 collection, which featured six designers: BruceGlen, Megan Renee, Edas, Gracemade, Besida, and Taylor Jay. The campaign showcased each designer's collection while also communicating the mission and story behind the Elevate program.

stitchfix Handmade in Benin, Besida's collection on Stitch Fix is filled with gorgeous textiles inspired by its rich Nigerian heritage.

stitchfix   Craving bold statement pieces? The electric styles of Elevate designers Bruce & Glen Proctor, founders of @bruceglencollection, infuse bright colors with daring patterns.

stitchfix   Looking for a modern and minimalist flare to elevate your wardrobe? Edas handbags are all about sophistication. Explore the collection by Elevate designer Sade Mims, founder of Edas @__edas

stitchfix   If your wardrobe wishlist is for more timeless pieces, Gracemade has you covered with modern, modest looks. Explore the collection from Elevate designer Jasmine Rennie, CEO and founder of @thegracemade

stitchfix   Ready to ramp up your closet with striking silhouettes? Let Megan Renee be your go-to for colorful, feminine prints. Check out the Elevate collection from designer Megan Smith, founder of @shop_meganrenee

stitchfix   There’s no such thing as too cozy. That’s why Taylor Jay designs luxurious pieces that deliver on style and comfort. Explore soft, classic styles from Elevate designer Taylor Jay, founder of @shoptaylorjay

VP of Creative: Nancy Arnold
Photo direction: Tara Creehan
Styling direction: Lynette Pone
Copy: Tessa Tapscott, Imanni Guerrero
Design direction: Michelle Fang
Designers: Micael Butial