Doing denim right

Campaign, social

Everyone who has gone denim shopping knows the challenges of finding the perfect pair of jeans — too many options, too much guesswork, and rarely the right fit. Through a combination of in-depth client data and stylist expertise, Stitch Fix has been able to match millions of clients with the perfect pair of jeans. This campaign celebrates fall denim and Stitch Fix’s magical ability to get clients’ fit right.

My role was to create a digital campaign to communicate what makes Stitch Fix's approach to denim different — a broad inventory of sizes, styles, and brands, stylists who know their clients, and a feedback loop that gets more precise with every Fix. Client testimonials and trend-led content brought it to life, showing that the perfect pair of jeans is closer than you think.

Facebook and Instagram ads

IG Stories

IG Reels and Tiktok

Pinterest

Creative direction: Nancy Arnold
Photo direction: Tara Creehan
Visual content lead: Lynette Pone
Design direction: Michelle Fang
Designer: Micael Butial, Katy Atchinson
Copy: Tessa Tapscott
Social video: Kate Ogata