Stitch Fix UK press launch

PR, print

In 2019, Stitch Fix expanded into the UK — its first international market. The UK presented a new creative challenge: a higher proportion of people shopping online, a more competitive landscape, and a more fashion-forward audience.

To support the launch, I created lookbooks for the PR team to distribute to UK publications. The goal was to establish Stitch Fix's fashion credentials with editors and journalists, introducing the company as a sophisticated and elevated service.

Marketing: Kira Sarkisian
Art Director: Morgan Sterns, Tara Creehan
Design: Michelle Fang
Copy: Lauren Cash
Visual merchandising: Courtney Moniz
Project Management: Ashlinn Marron, Deanna Zirbes