Stitch Fix It! with Keegan Michael Key
Art direction, graphic design, branding
Stitch Fix conducted a survey and found that 40% of men polled felt that replacing their clothes was more difficult than ending a relationship. To help men overcome their wardrobe challenges, Stitch Fix teamed up with Keegan Michael Key in a hilarious spot about hanging on to your clothes for too long.
Created in collaboration with our agency partner Mekanism. I provided feedback on visuals, strategy, and brand guidelines throughout the process.
The spot garnered 2 million impressions across OOH, Tiktok, and Youtube, and was covered on Adweek, Rolling Stone, Men's Health and more.
@stitchfix They say that breaking up is hard to do. That's why we helped @keeganmichaelkey call it quits with his old clothes and try something new. #StitchFixIt #StitchFixPartner ♬ #StitchFixIt Closet Remix feat. Keegan-Michael Key - Stitch Fix
@stitchfix Finding your own “me” look has never been easier. See how @Keegan-Michael Key does it. Sign up for your Fix and get in on the greatness. #StitchFixIt #StitchFixPartner ♬ original sound - Stitch Fix
Agency: Mekanism
Marketing: Blaire Witte, Lisa Darger
Art director: Tara Creehan
Design lead: Michelle Fang
Styling lead: Ashley Birondo